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A bad photo of your horse can have potential buyers scroll right on by. Take your time and, if possible, hire a professional photographer to take high quality photos of your horse before you post your sale ad. Here are 8 tips to get you on your way to capturing attention grabbing sales photos to get your horse sold:
The Time of Day
Different hours = different lighting. Avoid taking outdoor shots midday – the sun tends to cast long shadows on your horse making their features harder to distinguish.
Neat & Tidy
Clean, clipped and classy. Good grooming should be a priority on photo day – a dirty sock will be very obvious in a high resolution photo.
Make sure your horse is the main focal point of the shot – ideally taking up at least 50% of the photo.
Start with these shots – you want your horse to look as relaxed as possible. Avoid taking these photos right after working your horse.
Keep it simple – you want your horse to be the focal point for those scrolling through your sales ad. Don’t let anything in the background over power your horse.
Keep some props handy to convince your horse to put their ears forward. A good trick for this is searching YouTube for horse nickers and playing them on your phone.
Use your body to get closer instead of using your camera’s zoom. As soon as you start zooming in the quality of the photo goes down.
Take more photos than you need and then take some more. Nearly every photo you take will have something wrong with it – the more options you have – the better chance of having a few flawless photos.
Are you ready to start marketing your horse for sale?
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