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Website building goes far beyond your laptop or desktop computer. Smartphones and tablets are becoming the major contender for internet surfing, connecting on social media, checking emails and shopping online. The good news is – you don’t have to build three different websites to satisfy your desktop, tablet and mobile users. Responsive design is the here and now!
Your next question is probably – why? Have you ever come across a website while browsing on your phone that was so terrible you immediately scrolled right on by? Well keep in mind this is exactly how your users feel if your website isn’t responsive. But responsive doesn’t stop there – it also adapts to different operating systems, screen sizes and devices.
Keep reading to find out more as we dive into the top 10 reasons your website needs to be built responsive:
Google is the primary search engine that your site is built to impress. Google not only recommends Responsive Web Design (RWD) as the best way to target mobile and tablet users, and also favors mobile-optimized sites when presenting results for searches made on a mobile device.
This can be explained in just three words – Ideal User Experience.
Adapt To Future Devices
When your website is built to screen size instead of device – you don’t have to worry about re-writing the code every time a new device hits the market.
Track Your Visitors
One site = one set of data. The days of juggling data from different versions of your website are long gone. Responsive design tracks all the data in one place, and even allows you to track what type of device your users are browsing your site from.
Save Your Nickles & Dimes
Responsive websites can sometimes have a higher upfront cost, but in the long run they are easier to manage and maintain.
Google AdWords has now converted the web to “enhanced campaigns”. What this means for you is the targeting of various devices is the treated the same. The benefit for you is that a website using Responsive Design makes it a whole lot easier to manage your PPC. Businesses have much more flexibility and control in how they reach consumers which are, you guessed it, using more mobile devices.
Typically, Responsive Websites perform better and are easier to maintain. One thing not mentioned above is that a challenge of having a separate mobile site is that you will need to build the authority of this site from scratch, and who wants to go to that extra trouble?
Contact us today to discuss building your responsive website!
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